Commercial Real Estate at the Crossroads: Tenant Expectation and Investment Insights from BOMA's Second COVID-19 Impact Study

Recorded On: 06/25/2021

While there has been no shortage of speculation shared on what the future might hold for the post-pandemic workplace, new research shows two undeniable truths: The workplace has been forever changed by COVID-19, and the way forward for the commercial real estate industry and its tenants hinges upon a swift response to this paradigm shift.  What do tenants value the most when it comes to feeling confident in a return to the office?  Answers can be found in the Q2 2021 BOMA International COVID-19 Commercial Real Estate Impact Study published by BOMA International, underwritten by Yardi and developed by Brightline Strategies.

This second of three 30-minute information sessions explores the findings of this study related to tenant expectations and the prioritization of amenity investments.  Overall, the study finds that, while the workplace and the commercial office sector both are at a crossroads, employers and property owners and managers have an opportunity to meet the moment with investments in space enhancements, strong communication and the right balance of remote and in-person work.

During this session, participants will:

  1. Explore the comprehensive findings of BOMA International’s second nationwide study of U.S. office tenants tracking the impact of the pandemic on corporate occupiers;
  2. Hear what office tenants say building owners and managers can do to help them feel comfortable returning to the office and navigating the post-pandemic workplace, particularly related to additional building investments that support organizational culture, connectivity, productivity and well-being; and
  3. Discover trends related to workspace utilization, vaccination rates, confidence in the safety of office spaces, hybrid workplaces and return-to-office planning.

Michael Broder

President & CEO

Brightline Strategies

Michael Broder serves as president and chief executive officer of Brightline Strategies. Prior to forming the company in January 1999, Mr. Broder served as campaign strategist and media consultant to several gubernatorial, senatorial and congressional candidates throughout the northeast region during the 1994, 1996 and 1998 election cycles. He also served in the Office of Political Affairs in the first Bush Administration.
Mr. Broder's work has received numerous awards including: Pollie, Telly, ADDY, AMR Gold Medals, and the International Television and Video Association Award of Excellence. He has lectured at the George Washington University's undergraduate School of Political Communications and the Graduate School of Political Management.
Mr. Broder holds a B.A. in Political Communications from The George Washington University, a M.A. in Campaign Management from the Graduate School of Political Management at The George Washington University, and a J.D. from The Catholic University of America, Columbus School of Law. 

James Moore


Brightline Strategies

James Moore is the Chief Operating Officer at Brightline Interactive based in Alexandria, Virginia. Previously, James was the Managing Director at CLS Strategies and was a Senior Vice President at Edelman

Kevin Hudak

VP for Research and Strategy

Brightline Strategies

Kevin Hudak is a Strategy Vice President, Research at Brightline Strategies based in Virginia. Previously, Kevin was a Senior Research Analyst at The Tarrance Group. He received a BA degree from Dartmouth College

Henry Chamberlain, APR, CAE, FASAE (Moderator)

President and COO

BOMA International

Henry Chamberlain directs BOMA International’s staff in support of the association's 87 U.S. local associations, BOMA Canada and its 11 regional associations, and 17 BOMA international affiliates. Founded in 1907, the Building Owners and Managers Association (BOMA) International is a federation of U.S. local associations and global affiliates. The leading trade association for commercial real estate professionals for more than 100 years, it represents the owners, managers, service providers and other property professionals of all commercial building types, including office, industrial, medical, corporate and mixed-use. BOMA International is the partner individuals in the commercial real estate industry choose to maximize value for their careers, organizations and assets. Its mission is to advance a vibrant commercial real estate industry through advocacy, influence and knowledge.

Prior to joining BOMA, he was director of communications for the Gannett Company during the launch phase of the Nation’s Newspaper – USA TODAY. He began his career in Washington working in the press office of a national presidential campaign.

Chamberlain is a member of The Real Estate Roundtable, the U.S. Chamber of Commerce Committee of 100, American Society of Association Executives, and the National Capital Chapter of the Public Relations Society of America. He serves on the Careers Building Communities Steering Committee. Chamberlain is a graduate of the University of Vermont.

Brian Sutherland (Moderator)

Vice President of Commercial Real Estate


As Vice President of Commercial Real Estate for Yardi, Brian is responsible for leading U.S. commercial sales, marketing and product strategies for asset management, procurement, coworking and energy solutions.


06/25/2021 at 2:00 PM (EDT)  |  Recorded On: 06/25/2021
06/25/2021 at 2:00 PM (EDT)  |  Recorded On: 06/25/2021 Commercial Real Estate at a Crossroads: Tenant Expectation and Investment Insights from BOMA's Second COVID-19 Impact Study
5 Questions
0.50 CEUs credits  |  Certificate available
0.50 CEUs credits  |  Certificate available