Inflection Point: Actionable Insights from BOMA’s COVID-19 Impact Study
Recorded On: 12/09/2020
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While COVID-19 continues to be a major disruptive force for the office sector and its occupiers, the vast majority of tenants say offices are still operationally vital to their business and a key ingredient of their future success and growth. That is just one of the major takeaways of the BOMA International COVID-19 Commercial Real Estate Impact Study, a groundbreaking study of more than 3,000 commercial office tenants that explores the attitudes and challenges of tenants in the midst of the COVID-19 pandemic. The study is the first in a three-part series by BOMA International tracking the impact of the pandemic on office occupiers, supported by global real estate software company Yardi and developed by real estate research and advisory firm Brightline Strategies. It provides a clear indication of the pandemic’s broader transformational effects on commercial real estate and how tenant sentiments towards the in-person work environment have shifted, with implications for future space utilization and amenity preferences; the likelihood of lease renewals and relocations; confidence in the safety of office spaces; return-to-work planning; and more.
Join us for an exclusive first look at the findings of this study and discover the next steps you should take now to mitigate and proactively address emerging industry trends, shifts in workplace priorities and changes in tenant preferences resulting from COVID-19.
During this session, participants will:
- Explore the comprehensive findings of BOMA International’s first-of-its-kind nationwide study of U.S. office tenants in the midst of the pandemic;
- Learn more about the top challenges tenants are facing as a result of COVID-19, as well as the three Cs driving tenant desire to return to the office;
- Discover the key factors influencing the likelihood of tenants to reassess space needs and renew their leases; and
- Hear what office tenants say building owners and managers can do to help them feel comfortable returning to the office and navigating the post-pandemic workplace.
Michael Broder
President & CEO
Brightline Strategies
Mr. Broder's work has received numerous awards including: Pollie, Telly, ADDY, AMR Gold Medals, and the International Television and Video Association Award of Excellence. He has lectured at the George Washington University's undergraduate School of Political Communications and the Graduate School of Political Management.
Mr. Broder holds a B.A. in Political Communications from The George Washington University, a M.A. in Campaign Management from the Graduate School of Political Management at The George Washington University, and a J.D. from The Catholic University of America, Columbus School of Law.
James Moore
EVP & COO
Brightline Strategies
James Moore is the Chief Operating Officer at Brightline Interactive based in Alexandria, Virginia. Previously, James was the Managing Director at CLS Strategies and was a Senior Vice President at Edelman
Kevin Hudak
VP for Research and Strategy
Brightline Strategies
Kevin Hudak is a Strategy Vice President, Research at Brightline Strategies based in Virginia. Previously, Kevin was a Senior Research Analyst at The Tarrance Group. He received a BA degree from Dartmouth College
Henry Chamberlain, APR, CAE, FASAE (Moderator)
President and COO
BOMA International
Prior to joining BOMA, he was director of communications for the Gannett Company during the launch phase of the Nation’s Newspaper – USA TODAY. He began his career in Washington working in the press office of a national presidential campaign.
Chamberlain is a member of The Real Estate Roundtable, the U.S. Chamber of Commerce Committee of 100, American Society of Association Executives, and the National Capital Chapter of the Public Relations Society of America. He serves on the Careers Building Communities Steering Committee. Chamberlain is a graduate of the University of Vermont.
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