Inflection Point: Actionable Insights from BOMA’s COVID-19 Impact Study

Recorded On: 12/09/2020

While COVID-19 continues to be a major disruptive force for the office sector and its occupiers, the vast majority of tenants say offices are still operationally vital to their business and a key ingredient of their future success and growth.  That is just one of the major takeaways of the BOMA International COVID-19 Commercial Real Estate Impact Study, a groundbreaking study of more than 3,000 commercial office tenants that explores the attitudes and challenges of tenants in the midst of the COVID-19 pandemic.  The study is the first in a three-part series by BOMA International tracking the impact of the pandemic on office occupiers, supported by global real estate software company Yardi and developed by real estate research and advisory firm Brightline Strategies.  It provides a clear indication of the pandemic’s broader transformational effects on commercial real estate and how tenant sentiments towards the in-person work environment have shifted, with implications for future space utilization and amenity preferences; the likelihood of lease renewals and relocations; confidence in the safety of office spaces; return-to-work planning; and more.

 Join us for an exclusive first look at the findings of this study and discover the next steps you should take now to mitigate and proactively address emerging industry trends, shifts in workplace priorities and changes in tenant preferences resulting from COVID-19.

 During this session, participants will:

  • Explore the comprehensive findings of BOMA International’s first-of-its-kind nationwide study of U.S. office tenants in the midst of the pandemic;
  • Learn more about the top challenges tenants are facing as a result of COVID-19, as well as the three Cs driving tenant desire to return to the office;
  • Discover the key factors influencing the likelihood of tenants to reassess space needs and renew their leases; and
  • Hear what office tenants say building owners and managers can do to help them feel comfortable returning to the office and navigating the post-pandemic workplace.

Michael Broder

President & CEO

Brightline Strategies

Michael Broder serves as president and chief executive officer of Brightline Strategies. Prior to forming the company in January 1999, Mr. Broder served as campaign strategist and media consultant to several gubernatorial, senatorial and congressional candidates throughout the northeast region during the 1994, 1996 and 1998 election cycles. He also served in the Office of Political Affairs in the first Bush Administration.
Mr. Broder's work has received numerous awards including: Pollie, Telly, ADDY, AMR Gold Medals, and the International Television and Video Association Award of Excellence. He has lectured at the George Washington University's undergraduate School of Political Communications and the Graduate School of Political Management.
Mr. Broder holds a B.A. in Political Communications from The George Washington University, a M.A. in Campaign Management from the Graduate School of Political Management at The George Washington University, and a J.D. from The Catholic University of America, Columbus School of Law. 

James Moore


Brightline Strategies

James Moore is the Chief Operating Officer at Brightline Interactive based in Alexandria, Virginia. Previously, James was the Managing Director at CLS Strategies and was a Senior Vice President at Edelman

Kevin Hudak

VP for Research and Strategy

Brightline Strategies

Kevin Hudak is a Strategy Vice President, Research at Brightline Strategies based in Virginia. Previously, Kevin was a Senior Research Analyst at The Tarrance Group. He received a BA degree from Dartmouth College

Henry Chamberlain, APR, CAE, FASAE (Moderator)

President and COO

BOMA International

Henry Chamberlain directs BOMA International’s staff in support of the association's 87 U.S. local associations, BOMA Canada and its 11 regional associations, and 17 BOMA international affiliates. Founded in 1907, the Building Owners and Managers Association (BOMA) International is a federation of U.S. local associations and global affiliates. The leading trade association for commercial real estate professionals for more than 100 years, it represents the owners, managers, service providers and other property professionals of all commercial building types, including office, industrial, medical, corporate and mixed-use. BOMA International is the partner individuals in the commercial real estate industry choose to maximize value for their careers, organizations and assets. Its mission is to advance a vibrant commercial real estate industry through advocacy, influence and knowledge.

Prior to joining BOMA, he was director of communications for the Gannett Company during the launch phase of the Nation’s Newspaper – USA TODAY. He began his career in Washington working in the press office of a national presidential campaign.

Chamberlain is a member of The Real Estate Roundtable, the U.S. Chamber of Commerce Committee of 100, American Society of Association Executives, and the National Capital Chapter of the Public Relations Society of America. He serves on the Careers Building Communities Steering Committee. Chamberlain is a graduate of the University of Vermont.


12/08/2020 at 3:00 PM (EST)  |  Recorded On: 12/09/2020
12/08/2020 at 3:00 PM (EST)  |  Recorded On: 12/09/2020
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No credits available  |  No certificate available