Engage! Creating Stronger Connections Between your Buildings and its Occupants (and Why it Matters)

Recorded On: 07/07/2020

How strong is the connection between your building and its occupants? High-performing portfolios make ensure that bond is stable and consistent. In a tenant-driven world, how well we engage tenants matters more than ever. But, effective connection with tenants looks different for every CRE organization. Tenant engagement can be your competitive advantage, if you can take advantage of its benefits and best practices. In this session, you will hear from a panel of industry experts from diverse points of view, who each bring a different experience dealing with this critical issue.

Brian Harnetiaux

Executive Director, Asset Management, USAA Real Estate

Brian Harnetiaux is Executive Director, Asset Management for USAA Real Estate Company. In this capacity, Brian oversees the operations and performance of the office portfolio for USAA Real Estate and its investment partners. His duties include the implementation and execution of strategic property business plans, asset and risk management, direction of leasing and property management, and financial reporting.
Prior to joining USAA, Brian was Senior Vice President, Asset Management for McCarthy Cook & Company, leading the asset, property management and leasing effort for a 4.5 million-square-foot portfolio of Class A office assets throughout Northern and Southern California. Prior to re-joining McCarthy Cook in 2013 Brian was Vice President at Transwestern responsible for all aspects of leasing and management at MetroCenter in Orange County, an 800,000 sq. ft. Class A office/mixed use campus. Prior to joining Transwestern, Brian served as leasing director/district manager with RREEF Management Company where he was responsible for an office, mixed-use and industrial portfolio of approximately 1.8 million square feet, including MetroCenter. Brian oversaw all leasing and management operations and was responsible for creating and executing extensive budget and business plans while running leasing operations and completion of capital projects.
Brian was also the youngest BOMA International Chair and Chief Elected Officer in 2016-2017

Phil Mobley

Founder and Principal, Koine Communications

Phil Mobley has served the commercial real estate (CRE) industry for over 15 years. He is a researcher and thought leader who, as Founder and Principal of Koine Communications, establishes market positioning for clients based on analysis of industry trends, particularly as they relate to tenant engagement.In his former role as Head of Research and Tenant Experience at Building Engines, Phil drove several major industry-wide research efforts, including The State of CRE Operations, The Tenant Experience Gap, and CRE Technology Trends, the last of which was conducted in partnership with BOMA International. He is also an accomplished Proptech innovator, having led the team of software engineers that created Bengie™, an AI-based "virtual building assistant" that was the first of its kind in CRE. Phil is a frequent keynote speaker and educational presenter at conferences and events and regularly contributes to industry trade publications. He is a former board member for BOMA/Georgia and is currently active in BOMA/Boston, as well as BOMA International.

Jennie Brennan

General Manager, Newmark Knight Frank

Jennie recently took over management of 10 Saint James Avenue in Boston for Newmark Knight Frank. She spent the past 2 years as a software product manager at Building Engines. Jennie has over 10 years of property management experience on prestigious commercial real estate teams including CBRE, JLL, and Jamestown. While a Property Manager at Jamestown she was responsible for effectively and efficiently managing 1.4 million square feet of mixed use space at the Innovation and Design Building in Boston.

Engage! Creating Stronger Connections Between your Buildings and its Occupants (and Why it Matters)
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6 Questions
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1.00 credit  |  Certificate available
1.00 credit  |  Certificate available